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| author | Hui Lan <lanhui@zjnu.edu.cn> | 2020-02-22 16:52:43 +0800 |
|---|---|---|
| committer | Hui Lan <lanhui@zjnu.edu.cn> | 2020-02-22 16:52:43 +0800 |
| commit | 12ce3a3d0d3d7ca2b035938a92c24f43b8840362 (patch) | |
| tree | 664d8bc427a6c97bf743757d7d15dafea515b93e | |
| parent | cf7e4a5e062d17dd5efc86796b0d51b79853261c (diff) | |
spm-slides.tex: customer acquistition
| -rw-r--r-- | spm-slides.tex | 5 |
1 files changed, 4 insertions, 1 deletions
diff --git a/spm-slides.tex b/spm-slides.tex index 4489f69..ca709a1 100644 --- a/spm-slides.tex +++ b/spm-slides.tex @@ -322,7 +322,7 @@ Netscape versus IE in early days (mid and late 1990's). \begin{itemize} \item Netscape. \begin{itemize} - \item 1994. Mosaic Communications Corporation, then Netscape Communications. Mosaic Netscape 0.9, then Netscape Navigator 1.0. Over three-quarters of the browser market within three months of launching. Virtually no competitors. + \item 1994. Mosaic Communications Corporation, then Netscape Communications. Mosaic Netscape 0.9, then Netscape Navigator 1.0. Over three-quarters of the browser market within three months of launching. From 5 to 2000 programmers. Virtually no competitors. \item 1995. IPO, market value of 2.9B. A highly innovative product. Thousands of employees. \item 1997. Netscape Communicator: Netscape Navigator, Netscape Address Book, Netscape Mail and Newsgroups, and Netscape Composer. \item 1998. BAD YEAR. Netscape Communicator 5.0 release delayed (and never released). Acquired by AOL for 4.2B. @@ -561,10 +561,13 @@ The value of a network grows by the square of the size of the network. Unable / unwilling to switch. +Stealth lock-in. Free for the first three months. + Phone number. Word processor. +Customer acquisition. %A record of the past activities for future reference. %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% |