From 12ce3a3d0d3d7ca2b035938a92c24f43b8840362 Mon Sep 17 00:00:00 2001 From: Hui Lan Date: Sat, 22 Feb 2020 16:52:43 +0800 Subject: spm-slides.tex: customer acquistition --- spm-slides.tex | 5 ++++- 1 file changed, 4 insertions(+), 1 deletion(-) diff --git a/spm-slides.tex b/spm-slides.tex index 4489f69..ca709a1 100644 --- a/spm-slides.tex +++ b/spm-slides.tex @@ -322,7 +322,7 @@ Netscape versus IE in early days (mid and late 1990's). \begin{itemize} \item Netscape. \begin{itemize} - \item 1994. Mosaic Communications Corporation, then Netscape Communications. Mosaic Netscape 0.9, then Netscape Navigator 1.0. Over three-quarters of the browser market within three months of launching. Virtually no competitors. + \item 1994. Mosaic Communications Corporation, then Netscape Communications. Mosaic Netscape 0.9, then Netscape Navigator 1.0. Over three-quarters of the browser market within three months of launching. From 5 to 2000 programmers. Virtually no competitors. \item 1995. IPO, market value of 2.9B. A highly innovative product. Thousands of employees. \item 1997. Netscape Communicator: Netscape Navigator, Netscape Address Book, Netscape Mail and Newsgroups, and Netscape Composer. \item 1998. BAD YEAR. Netscape Communicator 5.0 release delayed (and never released). Acquired by AOL for 4.2B. @@ -561,10 +561,13 @@ The value of a network grows by the square of the size of the network. Unable / unwilling to switch. +Stealth lock-in. Free for the first three months. + Phone number. Word processor. +Customer acquisition. %A record of the past activities for future reference. %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%% -- cgit v1.2.1