From 12ce3a3d0d3d7ca2b035938a92c24f43b8840362 Mon Sep 17 00:00:00 2001
From: Hui Lan <lanhui@zjnu.edu.cn>
Date: Sat, 22 Feb 2020 16:52:43 +0800
Subject: spm-slides.tex: customer acquistition

---
 spm-slides.tex | 5 ++++-
 1 file changed, 4 insertions(+), 1 deletion(-)

(limited to 'spm-slides.tex')

diff --git a/spm-slides.tex b/spm-slides.tex
index 4489f69..ca709a1 100644
--- a/spm-slides.tex
+++ b/spm-slides.tex
@@ -322,7 +322,7 @@ Netscape versus IE in early days (mid and late 1990's).
 \begin{itemize}
 \item Netscape.
   \begin{itemize}
-  \item 1994.  Mosaic Communications Corporation, then Netscape Communications.  Mosaic Netscape 0.9, then Netscape Navigator 1.0.  Over three-quarters of the browser market within three months of launching.  Virtually no competitors.
+  \item 1994.  Mosaic Communications Corporation, then Netscape Communications.  Mosaic Netscape 0.9, then Netscape Navigator 1.0.  Over three-quarters of the browser market within three months of launching.  From 5 to 2000 programmers.  Virtually no competitors.
   \item 1995.  IPO, market value of 2.9B. A highly innovative product. Thousands of employees.  
   \item 1997.  Netscape Communicator: Netscape Navigator, Netscape Address Book, Netscape Mail and Newsgroups, and Netscape Composer.
   \item 1998.  BAD YEAR. Netscape Communicator 5.0 release delayed (and never released).  Acquired by AOL for 4.2B.
@@ -561,10 +561,13 @@ The value of a network grows by the square of the size of the network.
 
 Unable / unwilling to switch.
 
+Stealth lock-in.  Free for the first three months.
+
 Phone number.
 
 Word processor.
 
+Customer acquisition.
 
 %A record of the past activities for future reference.
 %%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%%
-- 
cgit v1.2.1

